Real-time personalization leverages various data sources and technologies to customize email content dynamically. Here's a brief overview of the process:
Data Collection: Collect data from multiple sources such as website behavior, past purchase history, and demographic information. Segmentation: Segment your audience based on the collected data to create distinct groups with similar characteristics. Dynamic Content Blocks: Use dynamic content blocks in your emails that can change based on the recipient's data. Real-Time Triggers: Implement real-time triggers that update the content when the email is opened, ensuring the information is current and relevant.