Segmentation can significantly impact your email campaigns by:
Increasing Open Rates: Targeted emails are more likely to be opened because they are relevant to the recipient. Boosting Click-Through Rates: Personalized content leads to higher engagement and more clicks. Reducing Unsubscribes: When subscribers receive relevant content, they are less likely to unsubscribe. Improving Conversion Rates: Tailored messages are more effective in driving conversions.