SendBlaster operates as a desktop application, making it a unique option compared to many web-based email marketing platforms. Users can download the software and install it on their local machines. Once installed, you can start creating your email campaigns by selecting or designing an email template, importing your contact list, and crafting your message. After your campaign is ready, you can send it out directly from the software. The built-in tracking tools then allow you to monitor the performance of your campaigns.