How Does Server Downtime Affect Email Marketing Campaigns?
Server downtime can have several impacts on email marketing campaigns:
Delayed Campaigns: Scheduled emails may not be sent on time, affecting campaign timelines. Tracking Issues: Downtime can disrupt the tracking of email opens, clicks, and other metrics. Reputation Damage: Consistent downtime can harm the reputation of the sender’s domain, leading to emails being marked as spam. Customer Trust: Frequent downtimes can erode customer trust and engagement.