How Does Slow Email Delivery Affect Marketing Campaigns?
Understanding the impact of slow email delivery on marketing campaigns is crucial for businesses aiming to maximize their ROI:
Time-Sensitive Offers: Delays can render time-sensitive offers ineffective, leading to decreased conversions. Brand Reputation: Frequent delivery issues can negatively impact your brand's reputation, as recipients may perceive your emails as unreliable or spammy. Customer Engagement: Delays disrupt the customer journey, leading to lower engagement rates and potential loss of interest.