The ETL process in email marketing involves three main steps:
Extract: This step involves gathering data from different sources such as CRM systems, social media, and customer databases. The objective is to collect raw data that will be useful for marketing strategies. Transform: During transformation, the raw data is cleaned, enriched, and formatted to meet the requirements of the target system. This may include removing duplicates, correcting errors, and converting data types. Load: Finally, the transformed data is loaded into the target system, which could be an email marketing platform or a data warehouse. This makes the data ready for segmentation, analysis, and campaign execution.