How Does Unilever Measure the Success of Its Email Campaigns?
To gauge the effectiveness of their email campaigns, Unilever tracks various key performance indicators (KPIs) such as open rates, click-through rates, conversion rates, and unsubscribe rates. They also conduct A/B testing to optimize email elements like subject lines, content, and calls-to-action. By continuously analyzing and refining their strategies, Unilever ensures that their email marketing efforts yield the best possible results.