In the context of email marketing, adopting a Zero Trust approach involves multiple layers of security:
Authentication: Ensuring that the sender's email address is verified through protocols like DMARC, DKIM, and SPF. Authorization: Verifying that the sender has the right to send emails to the recipient list. This can be managed through proper permission-based marketing practices. Continuous Validation: Employing real-time monitoring and analytics to detect any unusual activities or anomalies in email interactions.