Deliverability is a crucial aspect of email marketing. Zoho Campaigns employs several strategies to ensure that your emails land in the inbox:
SPF and DKIM: These authentication methods help prevent your emails from being marked as spam. List Management: Keep your email lists clean by removing inactive or invalid email addresses. Compliance: Zoho Campaigns complies with CAN-SPAM and GDPR regulations to ensure ethical email practices. Sender Reputation: Maintain a good sender reputation by following best practices and monitoring your email performance.