How has the COVID-19 pandemic influenced Email Marketing strategies?
The COVID-19 pandemic has forced many businesses to rethink their email marketing strategies. With more people spending time online, email became a critical channel for communication. Marketers had to adapt their messages to be more sensitive and empathetic. The focus shifted towards providing value and support rather than aggressive selling. Additionally, there was a rise in the importance of e-commerce and contactless services, which influenced the content and frequency of email campaigns.