How Have Data Privacy Regulations Affected Email Marketing?
Recent data privacy regulations have significantly impacted how businesses collect and use consumer data. The introduction of the GDPR in Europe and the CCPA in California has made it imperative for businesses to obtain explicit consent from users before collecting their data. These regulations also mandate that users should have easy access to their data and the ability to opt-out at any time. Compliance with these regulations is not just a legal requirement but also builds trust with your audience.