How Have Technological Advancements Impacted Email Marketing?
Technological advancements have introduced new tools and methodologies that have transformed email marketing. For instance, the use of Artificial Intelligence (AI) and Machine Learning (ML) has enabled more sophisticated personalization and segmentation. AI-powered algorithms can analyze user behavior to send highly targeted emails, enhancing engagement and conversion rates. Additionally, the advent of automation platforms allows for streamlined campaign management and real-time performance tracking.