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How Important is the Click-Through Rate (CTR)?

Click-Through Rate (CTR) is a critical metric in email marketing, with the average being around 2-3%. This stat measures the percentage of recipients who clicked on one or more links contained in an email. High CTRs often indicate that your content is engaging and your call-to-action is compelling.

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What is the Average Open Rate for Email Campaigns?
How Important is the Click-Through Rate (CTR)?
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