How Important is Understanding Regulations and Compliance?
Knowledge of regulations and compliance is critical in email marketing to avoid legal issues and maintain customer trust. Marketers must be familiar with:
GDPR: General Data Protection Regulation for EU citizens. CAN-SPAM Act: U.S. regulations on commercial emails. CASL: Canada's Anti-Spam Legislation. Opt-in/Opt-out Practices: Ensuring proper consent mechanisms. Data Privacy: Handling personal data responsibly.