ranking

How is Email Marketing Ranking Determined?

The ranking is determined by several factors including list quality, content relevance, and engagement metrics. Email service providers (ESPs) use algorithms to assess these parameters. Key considerations include:
Deliverability: Whether your emails reach the inbox rather than being filtered out.
Engagement Metrics: This includes open rates, click rates, and the level of interaction with your emails.
Content Quality: The relevance and value of the content you are providing to your subscribers.
Sender Reputation: How reputable your sending domain and IP address are, based on historical performance and feedback loops.

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