Sender credibility is established through several strategies:
Authentication: Implementing email authentication protocols such as SPF, DKIM, and DMARC helps verify the sender's identity, reducing the likelihood of emails being marked as spam. Consistent Sending Patterns: Maintaining a regular sending schedule and avoiding sudden spikes in volume can positively impact your sender reputation. High-Quality Content: Providing value through relevant and engaging content encourages recipients to interact with emails, which in turn signals to ISPs that your emails are wanted. Permission-Based Lists: Building and maintaining an opt-in list ensures that your emails are only sent to those who have actively expressed interest, reducing complaints and unsubscribes.