build a good sender reputation

How is Sender Reputation Measured?

Several factors contribute to your sender reputation, including:
Bounce rates: High bounce rates indicate poor list quality.
Spam complaints: Frequent complaints can damage your reputation.
Email engagement: Higher engagement rates signal valuable content.
Sending frequency: Consistent and reasonable sending frequency is preferred.
Authentication: Proper email authentication (SPF, DKIM, DMARC) is crucial.

Frequently asked queries:

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