emails marked as spam

How Should You Handle Spam Complaints?

Spam complaints are a critical metric to monitor. High spam complaint rates can damage your sender reputation and lead to your emails being blocked. To handle spam complaints effectively:
- Provide an Easy Unsubscribe Option: Make it simple for recipients to opt-out of your emails.
- Respect Unsubscribe Requests: Immediately remove users who unsubscribe from your list.
- Analyze Feedback: Review complaints to understand why recipients are marking your emails as spam and make necessary adjustments.

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