To achieve contextual fit, marketers should focus on gathering and analyzing data about their subscribers. Here are some strategies:
Segmentation: Divide your email list into smaller segments based on criteria such as demographics, purchase history, or engagement levels. Personalization: Use the data youâve gathered to tailor your content. This can include using the recipientâs name, recommending products based on past purchases, or addressing their specific interests. Behavioral Triggers: Set up automated emails that are triggered by specific actions, such as abandoning a shopping cart or browsing a particular category on your website.