Consistent Use of Colors: Stick to your brand’s color palette to ensure that your emails are instantly recognizable. Avoid using too many colors as it can make your emails look cluttered. Typography: Use the same fonts that are used across your other marketing materials. This includes maintaining consistency in font sizes and styles. Images and Graphics: Use high-quality images that are relevant to your content. Ensure that the style of the images matches your brand’s overall aesthetic. Layout: Maintain a consistent layout structure for your emails. This includes the placement of your logo, headers, and call-to-action buttons.