While soft bounces are often temporary, consistently high rates can impact your email deliverability and sender reputation. Here are some strategies to address them:
Monitor Bounce Rates: Regularly monitor your email campaigns to identify patterns and address issues promptly. Clean Your List: Periodically clean your email list to remove inactive or outdated addresses. Optimize Email Size: Keep your email size within the acceptable range of most email providers. Authenticate Your Emails: Use DKIM, SPF, and DMARC to authenticate your emails and reduce the chances of them being flagged as spam.