How to Align Email Marketing with Overall Brand Strategy?
Your email marketing should be an extension of your overall brand strategy. To achieve this alignment:
Integrated Campaigns: Ensure your email campaigns are integrated with your broader marketing efforts, including social media, content marketing, and advertising. Unified Messaging: Maintain a consistent message across all channels to reinforce your brand's core values and promises. Customer Feedback: Use customer feedback to tweak and refine your email marketing strategy, ensuring it remains aligned with your brand’s goals and objectives.