Allocation depends on your business goals, audience size, and the complexity of your campaigns. Generally, it's advisable to start with a small budget and scale up as you see positive results. Here are some tips:
80/20 Rule: Allocate 80% of your budget to proven strategies and 20% to experimental tactics. Content vs. Tools: Balance spending between quality content creation and robust analytics tools. Testing: Always set aside a portion for A/B testing to continually optimize your campaigns.