To evaluate the health of your email list, you should consider several metrics:
Bounce Rate: A high bounce rate indicates that many of your emails are not being delivered. This could be due to incorrect email addresses or inactive accounts. Open Rate: This measures how many recipients open your emails. A low open rate might suggest that your subject lines are not compelling or your content is not engaging. Click-Through Rate (CTR): This metric shows how many recipients clicked on links within your email. A low CTR could indicate that your content is not relevant or interesting to your audience. Unsubscribe Rate: If many subscribers are opting out of your emails, it may signal that your content is not meeting their expectations. Spam Complaints: High spam complaints can damage your sender reputation and affect your email deliverability.