How to Attract Recurring Donors via Email Marketing?
Attracting recurring donors through email marketing involves several strategies:
Personalization: Address the recipient by their first name and tailor the content to their interests. Storytelling: Use compelling stories to illustrate the impact of recurring donations. Clear Call-to-Action: Make it easy for recipients to sign up for recurring donations with prominent and clear CTAs. Incentives: Offer incentives such as exclusive updates, merchandise, or recognition.