To ensure your emails donât end up in the spam folder, consider the following tips:
Obtain Consent: Always have a double opt-in process to ensure that recipients want to receive your emails. Use a Recognizable Sender Name: Make sure your sender name is easily recognizable to the recipient. Personalize Content: Tailor your email content to the recipient's interests to make it more relevant. Avoid Spammy Language: Words like "free," "urgent," and excessive use of exclamation marks can trigger spam filters. Authenticate Your Emails: Use SPF, DKIM, and DMARC protocols to authenticate your emails and improve deliverability.