How to Balance Embedded and Non-Embedded Elements?
Striking the right balance between embedded and non-embedded elements is key to effective email marketing. Here are some tips to achieve this:
Optimize Images: Use compressed images to reduce file size without compromising quality. Use Placeholders: Instead of embedding large videos or GIFs, use a static image or thumbnail that links to the content hosted on your website. Test Across Platforms: Ensure your emails function well across various email clients and devices by conducting thorough testing. Prioritize Content: Focus on delivering valuable content over flashy design elements. Make sure your email is readable and engaging even without heavy media.