To achieve an effective balance between images and text in your emails, consider the following strategies:
Optimize Image Size: Compress images to reduce their file size without compromising quality. This helps in quicker loading times. Alt Text: Use descriptive alt text for images to ensure that the message is conveyed even if images do not load. Text-to-Image Ratio: Maintain a healthy balance between text and images. A common recommendation is to have at least 60% text and 40% images. Responsive Design: Ensure that your emails are responsive and look good on all devices, including mobile phones and tablets.