Building a higher quality email list involves several best practices:
Opt-In Forms: Use well-designed opt-in forms that clearly state the benefits of subscribing. Make sure to include a double opt-in process to confirm the subscriber's interest. Content Upgrades: Offer valuable content upgrades such as eBooks, whitepapers, or exclusive access to webinars in exchange for email addresses. Landing Pages: Create dedicated landing pages that focus solely on capturing email addresses with compelling calls-to-action. Social Media: Leverage your social media platforms to drive traffic to your opt-in forms and landing pages. Events and Webinars: Collect email addresses through event registrations or webinar sign-ups.