One of the most critical aspects of email marketing is your email list. Here's how to build and manage it:
1. Opt-In Forms: Place opt-in forms on your website, blog, and social media to collect email addresses. 2. Lead Magnets: Offer incentives like eBooks, whitepapers, or discounts in exchange for email sign-ups. 3. Segmentation: Segment your email list based on criteria like demographics, purchase history, and engagement levels. 4. Clean Your List: Regularly clean your email list to remove inactive subscribers and avoid spam traps.