unsubscription rate

How to Calculate Unsubscription Rate?

Calculating the unsubscription rate is straightforward. Use the formula:
Unsubscription Rate = (Number of Unsubscribes / Number of Delivered Emails) * 100
For example, if you sent an email to 1,000 subscribers and 10 of them unsubscribed, your unsubscription rate would be 1%.

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