When selecting a URL shortener for your email campaigns, consider the following factors:
Analytics: Opt for a service that provides detailed analytics to measure the performance of your email campaigns. Customizability: Choose a tool that allows you to create custom short URLs to align with your branding. Reliability: Make sure the URL shortener is reliable and has a good track record of uptime. Cost: Some URL shorteners are free, while others come with a fee. Assess your budget and needs before making a decision.