url shorteners

How to Choose a URL Shortener?

When selecting a URL shortener for your email campaigns, consider the following factors:
Analytics: Opt for a service that provides detailed analytics to measure the performance of your email campaigns.
Customizability: Choose a tool that allows you to create custom short URLs to align with your branding.
Reliability: Make sure the URL shortener is reliable and has a good track record of uptime.
Cost: Some URL shorteners are free, while others come with a fee. Assess your budget and needs before making a decision.

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