Choosing an effective author's name involves understanding your brand identity and the preferences of your audience. Here are some tips:
Consistency: Use a consistent name across all your emails to build recognition over time. Professionalism: Ensure the name aligns with the tone and nature of your brand. Personalization: Consider using a real person's name, especially if your brand focuses on personal connections. Clarity: Avoid using unfamiliar abbreviations or nicknames that might confuse recipients.