Timing is critical for effective follow-up reminders. Here are some key scenarios:
Abandoned Cart: Send a reminder within 24-48 hours after a cart is abandoned. Event Invitations: Follow up a week before the event and again a day before. Post-Purchase: Send a follow-up email a few days after a purchase to ask for feedback or promote related products. Inactive Subscribers: Re-engage inactive subscribers with a reminder email after a predefined period of inactivity, like 30 or 60 days.