When selecting an email platform, consider the following factors:
Features: Look for features that align with your email marketing goals, such as automation, segmentation, and A/B testing. Ease of Use: The platform should be user-friendly, even for those with limited technical skills. Integration: Ensure that the platform integrates with your existing CRM and other tools. Pricing: Choose a platform that fits within your budget while offering the necessary features. Support: Reliable customer support can be crucial for resolving issues quickly.