Here are some factors to consider when selecting an email provider:
Features: Look for features like A/B testing, custom templates, and advanced analytics. Pricing: Ensure the pricing aligns with your budget and the value provided by the features. Ease of Use: The platform should be user-friendly, especially if you’re new to email marketing. Integration: Check if the ESP integrates well with your CRM and other marketing tools. Customer Support: Reliable customer support can be a lifesaver when you encounter issues.