Choosing the right 'From' name involves understanding your audience and the context of your email. Here are some tips:
Brand Consistency: Use a name that is consistent with your brand. If your brand is well-known, use the company's name. Personalization: For more personalized emails, consider using a recognizable individual’s name within your company, such as the CEO or a customer service representative. Clarity: Ensure that the name clearly reflects who the email is from to avoid confusion.