Choosing the right primary keyword involves a combination of keyword research, understanding your audience, and aligning with your campaign goals. Here are some steps to follow:
Identify Your Audience: Understand the demographics, interests, and pain points of your target audience. Research Keywords: Use tools like Google Keyword Planner and SEMrush to find high-volume, low-competition keywords relevant to your industry. Analyze Competitors: Look at the keywords your competitors are using in their email campaigns to find opportunities and gaps. Test and Refine: Conduct A/B testing with different keywords to see which ones yield the best results.