When selecting email marketing technology, consider the following factors:
Budget: Ensure the tool fits within your financial constraints while offering the features you need. Ease of Use: Look for an intuitive interface that your team can quickly adopt. Integration: Check if the tool integrates with your existing CRM, analytics, and other marketing platforms. Support: Opt for a provider that offers robust customer support and training resources. Scalability: Choose a solution that can grow with your business needs.