When selecting tracking software, consider the following factors:
Ease of use: The software should be user-friendly and easy to navigate. Integration capabilities: Ensure it can integrate with your existing CRM and other marketing tools. Real-time data: Look for software that provides real-time analytics for timely decision-making. Customer support: Choose a provider with excellent customer support to assist you when needed. Cost: Make sure the software fits within your budget while still offering the features you need.