Collecting and analyzing quantitative data involves several steps:
Email Service Providers (ESPs): Most ESPs offer built-in analytics tools that track and report key metrics. Google Analytics: Integrate your email campaigns with Google Analytics to track conversions and other web-related metrics. A/B Testing: Conduct A/B tests on different elements of your emails (subject lines, content, images) to see what resonates best with your audience. Dashboards: Create dashboards to visualize and interpret data easily. Tools like Tableau or Data Studio can be helpful.