define your segments

How to Collect the Data for Segmentation?

To effectively segment your email list, you need accurate and comprehensive data. Here are some methods to collect this data:
Signup Forms: Collect information during the signup process.
Surveys: Send out surveys to gather more detailed information.
Website Analytics: Use tools like Google Analytics to gather behavioral data.
Customer Relationship Management (CRM) Systems: Integrate your email marketing platform with your CRM to access more data.

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