Combining download and customization can create highly effective email marketing campaigns. Hereâs how:
1. Segmented Lists: Use the data collected from downloads to segment your lists. For example, if someone downloads a guide on social media marketing, they can be added to a list that receives more content on that topic. 2. Personalized Follow-ups: Send customized follow-up emails that offer additional resources or products related to the initial download. 3. Dynamic Recommendations: Use dynamic content to show different recommendations based on the user's download history.