Identify the Scope: Determine the aspects of your email marketing that require assessment. This could include data collection methods, data storage, and data sharing practices.
Data Mapping: Create a detailed map of the data flow, from collection to processing and storage. Identify the types of personal data collected and the purposes for which they are used.
Assess Risks: Identify potential privacy risks associated with your email marketing practices. Consider risks such as
data breaches, unauthorized access, and non-compliance.
Mitigate Risks: Develop strategies to mitigate identified risks. This could include implementing stronger
data encryption, improving access controls, and ensuring data minimization.
Document Findings: Document the entire PIA process, including identified risks and mitigation strategies. This documentation can be useful for internal reviews and regulatory compliance.