How to Conduct a Prior Art Search for Email Marketing?
Conducting a prior art search involves several steps:
Identify Keywords: Start by identifying relevant keywords related to your email marketing innovation. These could include terms like automation, segmentation, and personalization. Search Patent Databases: Use patent databases like Google Patents and the USPTO database to search for existing patents related to your keywords. Review Publications: Look for academic papers, whitepapers, and industry reports that discuss similar technologies or methodologies. Examine Existing Products: Analyze existing email marketing tools and platforms to understand their features and functionalities.