Here are the steps to conduct an effective quarterly review:
1. Gather Data
Collect data from your email marketing platform and other analytics tools. This data should include metrics like open rates, CTR, conversion rates, and unsubscribe rates.
2. Analyze Performance
Compare the collected data against your KPIs and previous performance metrics. Identify trends, patterns, and anomalies that could indicate areas of success or aspects needing improvement.
3. Segment Analysis
Evaluate the performance of various [subscriber segments](#) to understand which segments are more engaged. This can help tailor future campaigns to cater to the preferences of different audience groups.
4. Content Evaluation
Analyze the performance of different types of content. Determine which subject lines, images, and CTAs resonated most with your audience.
5. Review Campaign Goals
Assess whether you met your campaign goals for the quarter. If not, analyze the reasons and decide on new strategies to achieve these objectives in the next quarter.