Conducting a Send Time Optimization test involves several steps:
Segment Your Audience: Divide your email list into different segments based on factors like geography, time zones, and user behavior. Choose Test Variables: Decide on the different times you want to test. These could be different times of the day or different days of the week. Create Test Groups: Assign different segments of your audience to different send times. Monitor Performance: Track key metrics like open rates, CTR, and conversions for each group. Analyze Results: Compare the performance metrics to determine which time slot yielded the best results. Implement Findings: Use the insights gained from the test to optimize future email send times.