1. Identify All Tracking Codes: List all the tracking codes used in your email campaigns. This includes UTM parameters, conversion tracking pixels, and third-party analytics codes.
2. Verify Correct Implementation: Check if each tracking code is correctly implemented in your email templates. Misplaced or broken codes can lead to data discrepancies.
3. Test Functionality: Send test emails to a small segment of your audience and verify that all tracking codes are capturing the intended data accurately.
4. Update Outdated Codes: Replace any outdated or deprecated tracking codes with the latest versions. Ensure they are compatible with your current email marketing platform.