Conducting an A/B test involves the following steps:
Identify the variable you want to test (e.g., subject line, CTA button). Formulate the null and alternative hypotheses. Split your email list into two groups randomly. Send the original email to one group (control) and the modified version to the other group (test). Collect and analyze the data to determine which version performs better.
By following these steps, you can systematically test your hypotheses and make data-driven decisions.