The process of conducting an email content audit can be broken down into several steps:
Gather Data Collect all your recent email campaigns. This includes newsletters, promotional emails, transactional emails, and any other type of communication you send.
Analyze Performance Metrics Review key performance indicators such as open rates, click-through rates, conversion rates, and unsubscribe rates. Identify patterns and trends to understand what works and what doesn't.
Review Content Quality Examine the actual content of your emails. Are the subject lines attention-grabbing? Is the body content engaging? Are the images and graphics high quality and relevant?
Check for Consistency Ensure that your branding is consistent across all emails. This includes the tone of voice, design elements, and overall messaging.